I want to share an interesting secret that someone just told me about getting traffic to a website.

Have you ever thought about the process that people go through in order to find your website? As marketers, it’s easy for us to think of our website’s traffic in terms of numbers, facts and figures, but the truth is… each one of those numbers is a live person.

The question is, why did that person decide to visit YOUR site over all the others? The simple truth is… when people search for something, they are not looking for products, they are looking for INFORMATION.